The underlying assumptions made in the advert are that men are inherently bad – men are violent, sexual predators who have had their way for long enough. Only through the power of encouragement and social grooming can we protect society from the menace that is toxic masculinity.

Would the world be better off without the existence of ADHD symptoms and traits? Hardly. Strip away ADHD and we may take away our evolutionary pattern of neurodiversity. The hyperactivity and impulsivity when channeled in the right manner offers healthy risk taking, ability to perform high energy and intensity tasks and a mind that can think outside the box when a problem arises.

The way in which yoga is often perceived, especially for men, is that are they unable to get into the poses as they are not flexible in their bodies as women and not able to “do it”. This perception is often created by images of people in bendy poses, predominately women, who have different body frames and structure to men.