Gender scholars and activists were aghast a few years ago at the depiction of a feminist, in a documentary movie called The Red Pill, who unexpectedly learned to empathise with men. In a rare interview, director and star of The Red Pill, Cassie Jaye, reflects upon the impact the movie has had on herself and others.

The male has been designed to “look”, not only at the female, but to “look out” for prey, for danger, and for ways to protect his family unit.

The underlying assumptions made in the advert are that men are inherently bad – men are violent, sexual predators who have had their way for long enough. Only through the power of encouragement and social grooming can we protect society from the menace that is toxic masculinity.