… as someone who used to rigidly think that masculinity was bad, a wealth of literature challenged my thinking and helped me to develop a healthier and more informed view…

“I changed the wording on my website from ‘Come to therapy, talk about your feelings, be vulnerable and express your emotions’ to ‘Come to therapy, take action, tackle your problems and take control.’ Not only did I see a significant increase in boys and men booking therapy sessions with me, I discovered that adapting my practice, utilising masculinity and adopting male-friendly methods worked.”

In 2017 Deputy Editor of HuffPost Personal Emily McCombs posted the tweet “New Year’s resolutions: 1. Cultivate female friendships 2. Band together to kill all men”.