Some people blame drill music – a form of rap - for the rising murder rate in London. Drill is known for aggressive lyrics about gang violence, but rather than seeing this as a valuable way for young men to express their feelings, some people want to ban it.

If his child is allowed to live, this man must be available, for the rest of his life, to love and provide for his child… If, on the other hand, it is decided that his child is to be destroyed, he should be able to go about his life as if nothing has happened

…an attack upon masculinity is an attack upon one’s sense of self, of identity. …What, then, is the right psychological defence against such an attack?

The underlying assumptions made in the advert are that men are inherently bad – men are violent, sexual predators who have had their way for long enough. Only through the power of encouragement and social grooming can we protect society from the menace that is toxic masculinity.