International Men’s Day 2017 saw the launch in Westminster of the first Harry’s masculinity report. The report found evidence justifying why the general public think men are basically ok, despite the fact that so many academics seem to use men as a blank screen onto which to project their negative feelings about masculinity.

The underlying assumptions made in the advert are that men are inherently bad – men are violent, sexual predators who have had their way for long enough. Only through the power of encouragement and social grooming can we protect society from the menace that is toxic masculinity.